Maximise It · visual direction
Your brand already has a voice — loud, magenta, uppercase, unmistakable. It works brilliantly on Instagram and it is exactly wrong on a referral page a GP opens at their desk. So the site speaks in two registers off one identity: the community side keeps your energy, the professional side turns the volume down. Same logo, same colours, different posture.
Drawn below as a working approximation from your existing artwork — the heart traced as a pulse line, the wordmark split lime and magenta. Send me the original vector files and I'll swap these for the real thing. What matters here is the system around it: the lockups you'll actually need, and the rules that stop it getting mangled.
Keep space equal to the height of the heart mark on every side. On the site this is enforced automatically — in Word documents and printed flyers it is not, so it's the rule that gets broken first.
Full lockup down to 130px wide on screen, 32mm in print. Below that, drop "Wellbeing" and use the mark plus "Maximise It". Below 40px, mark only.
Don't stretch it, don't add a drop shadow, don't recolour the wordmark, and don't put the colour version on a mid-tone photo — use the reversed white lockup instead.
The heart-pulse works on its own as your app icon, favicon, social avatar and the stamp on class photos. It is the most recognisable part of the identity — use it far more than you currently do.
These are pulled from your existing artwork — nothing invented. What's new is the role each one plays and where each one legally shouldn't go. The contrast figures below are measured against white, and they matter: a site taking NHS referrals will get checked for accessibility, and magenta-on-white body text is the exact thing that fails.
Your quote cards run magenta on black at body size. It looks striking and it is genuinely hard to read for anyone with low vision — which, given who you work with, is a real slice of your audience. On black, step the pink up to #FF3DD0 and it passes.
Black-and-neon is right for a feed you scroll past in a second. It is wrong for a page a social prescriber reads for four minutes deciding whether you're safe to refer to. The site goes light; the brand stays loud in the panels.
This is the idea the whole design hangs on. Rather than build two sites, the type does the signposting — the community pages shout in condensed uppercase, the professional pages speak in sentence case. A visitor knows which world they're in before they've read a word.
MOVE WELL.
FEEL WELL.
LIVE WELL.
Anton is the condensed poster face your existing graphics already reach for. It carries the Thursday class, EmpowerHealth, the events, the QR landing — anywhere the job is energy and momentum. Used in short bursts only; it is unreadable in paragraphs, which is precisely why it never appears on the referral side.
Refer a patient into a structured, insured wellbeing programme — and get a reference number for your records.
Karla is a warm grotesque that stays readable at 14px and doesn't feel corporate. It carries every referral page, partner page, policy and form, and it's the body face everywhere on the site including the community pages. Sentence case, generous line height, calm.
Both faces are free, load fast, and are already installed on the build. No licensing cost, ever — which matters when a funder asks what your ongoing costs are.
Real screens with your real prices, your real class time and your real programmes — nothing filled with placeholder text. Each one is captioned with the decision behind it.
Specialising in women's health · Oxford
Personal training and sports massage with Maxine — and community wellbeing programmes through Maximise It Wellbeing CIC.
For you
1-to-1 or online sessions, sports massage, and classes you can join this week.
See sessions & prices →For organisations
GPs, social prescribers and community organisations — how to refer, and what we report back.
Referral information →Programmes
For you · personal training
In person around Oxford or online from anywhere. First session includes a full consultation, goal setting and a plan you actually want to follow.
Rates
£250 · £450 · £1,250. Card, direct debit and Clearpay accepted — Clearpay spreads a block across instalments at no extra cost to you.
Next available
Thursdays 11–1 are blocked for EmpowerHealth. Travel time is added automatically between in-person sessions.
For GPs, social prescribers & community organisations
Maximise It Wellbeing CIC delivers movement and wellbeing programmes in Oxford for adults who are unlikely to walk into a gym. Referrals are acknowledged immediately with a reference number for your records, and contact is made within three working days.
Who we can take
Who we can't
Call before you refer — a two-minute conversation is faster than a rejected referral. Criteria above are drafted and need your sign-off before launch.
This is the part that earns repeat referrals, so it gets designed properly rather than dropped in as a contact form. Three rules govern it: short enough to finish in ninety seconds, no clinical detail captured on the web, and an acknowledgement the referrer can file.
Takes about 90 seconds. You'll get a reference number by email immediately.
Health information is special category data under UK GDPR and this form isn't the right place for it. We'll take anything clinical directly from you by phone once we've made contact.
Both confirmations are required before a referral can be submitted.
You'll get an email with a reference number straight away. We contact the person within three working days, and we email you the outcome — contacted, started, or unable to proceed — so you can close the loop on your side.
Disabled state shown. The button turns violet the moment the second box is ticked.
A copy has been emailed to you and to your organisation's address.
Quote this reference in any correspondence
A QR scan is a two-second window with the person standing in front of you, already interested. Sending them to the homepage wastes it. Your HiHello card points at a purpose-built landing page — four actions, one screen, no scrolling. Your HiHello profile stays exactly as it is; only the destination changes.
Get class dates & events
QR landing — four actions, no scroll
Sessions & events · health talks and guest speakers · wellbeing resources · member discounts and priority booking.
EmpowerHealth — community voice
Reference number issued immediately. Contact made within three working days.
Or call 07000 000 000 to refer by phone
Referral on mobile — professional voice
Defined once, reused everywhere. This is what keeps the site consistent as you add events, classes and pages over the next two years — and what lets you update it yourself without it drifting.
Magenta sells. Violet refers. Lime joins. Never two magenta buttons on one screen.
Something worked. Says what happens next.
Used for the "no clinical detail" warning and eligibility limits.
Neutral context — membership benefits, opening times, policy.