One name.
Two front doors.

What you asked for

A professional site bringing together your Personal Training business and Maximise It Wellbeing CIC — one that speaks to individuals in the community and to GPs, health professionals, referral partners and funders.

Your two buyers are nothing alike

Most wellbeing sites fail because they average their audiences into one bland middle. A woman deciding whether to try a Thursday class and a social prescriber deciding whether to route forty patients a year to you are making completely different decisions, on completely different timescales, needing completely different evidence.

So we don't average. We sign the routes clearly from the first screen and let each audience go straight to what convinces them.

How the names stack up

"Maximise It" is the name people will remember and search for. It sits at the top. Everything else is a wing or a programme underneath it, and each gets a page that can stand on its own when you share it, pitch it, or put it in a funding application.

Your existing visual language — the magenta, the acid green, the heartbeat mark — carries straight through. It is genuinely distinctive and I would not touch it. What it needs is a calmer frame around it so it reads as confident rather than loud when a GP opens it on an NHS desktop.

Eleven pages, eleven jobs

A page with three calls to action converts on none of them. Each page below has a single job and a single thing it asks the visitor to do.

The referral engine

Anyone can build you a page that says "we accept referrals". What actually wins repeat referrals is the loop that runs afterwards — because a professional who refers someone into a black hole never refers a second person.

1. The professional lands on one pageEligibility, exclusions, what the programme involves and what it costs them — all answered before the form. Most referral pages bury this and lose the referrer.
2. They complete a short structured formReferrer and organisation, client name and contact, consent confirmation, which programme, and anything you need to know before contact. Deliberately short.
3. They get an instant acknowledgement with a reference numberThis is the detail that matters. Professionals must evidence what they did with a patient — give them something to file and they will use you again.
4. You get alerted immediatelyEmail and SMS to you, plus the referral logged in one place so nothing sits unseen in a Gmail thread.
5. You make contact inside a published timeframeYou state the timeframe on the page. Meeting a promise you made publicly is what converts a first referral into a referral pathway.
6. The outcome gets recordedReferred, contacted, started, completed. Four states. That single field is what turns into your Impact page and your next funding application.

Booking that respects your diary

Sessions, treatments and classes are three different booking types with three different durations and three different rules. They get set up as such — with travel buffers between in-person sessions, a cut-off so nobody books you for twenty minutes' time, and a cancellation window you set.

Rates taken from your current price list — confirm before launch, and this is a good moment to review whether the online blocks are priced where you want them. Card, direct debit and Clearpay all need merchant setup and belong in Phase 2; Phase 1 books the slot and takes payment as you do now.

From a scan to a booking

An agent that answers the calls you can't

You are hands-on with a client, or mid-class on a Thursday. The phone rings and you cannot answer it — not because you don't want the work, but because you are doing the work.

That is the whole problem in one sentence, and it is worse for a solo trainer than for almost anyone else. A missed call doesn't wait. The caller rings the next trainer on the list, and you never learn it happened. An answering service takes a message. This takes the booking.

The rules it works to

This matters more for you than for most businesses that put an AI on the phone. Your callers include women recovering from treatment, adults referred by a GP, and people who have taken a fortnight to work up to ringing at all. Some of them will say something clinical, and some will be upset. Designing for that is not optional, and it is the part a cheaper agency will not think about.

1. It says what it isEvery call opens by naming itself as an AI assistant answering for you. No pretending, ever — it costs nothing in bookings and it protects your reputation completely.
2. It never gives health or exercise adviceNot a modification, not a "you should probably", not a reassurance about a condition. It books and it signposts. That is the entire remit.
3. It never asks for or records clinical detailThe same rule as the referral form, for the same reason — special category data does not belong in an automated channel. If a caller volunteers it, the agent moves them to a conversation with you.
4. Distress or safeguarding stops everythingIt drops the booking flow, takes a name and number, and alerts you immediately by text and email. Optionally it transfers the call straight to your mobile if you're reachable.
5. It is not a crisis line and says soAnything suggesting an emergency gets directed to 999 or 111 and the call ends. Written into the rules, not left to the model's judgement.
6. Every call is transcribed and keptYou have a record of what was said, which is what makes the whole thing defensible to a commissioner who asks how an AI is answering referral calls.

Practically: the agent needs its own local number. Either you publish it, or your current number forwards to it — your choice, and reversible in minutes. Nothing about this locks you in, and turning it off is a switch.

What it costs

Phase 1 is a complete, live, working site — not a placeholder. Phases 2 and 3 are priced now so you can plan and budget against them, but they are separate decisions taken later, and nothing in Phase 1 needs rebuilding to get there.

All figures exclude VAT. Not included in Phase 1: professional photography and video, a logo redraw, paid advertising, and printed material — all available separately, and photography is the one I would genuinely push you to budget for.

How the three weeks run

What I need to start

Every project that runs late runs late for the same reason: content. If you can gather this while Week 1 runs, the three weeks hold.

• Logo files — the original vector artwork if you have it
• Photos of you, and of real sessions and classes
• Your qualifications and registrations, as you want them listed
• Insurance details for the referral page
• Maximise & Rebuild — what it is, who it's for, how it runs
• EmpowerHealth membership — what's included, what it costs
• Confirmed class and event schedule
• Your HiHello profile link
• Domain preference, and access if you already own one
• Calendar access for booking availability
• Any partner organisations you can name publicly
• Your CIC registration number

I will draft all site copy for you to approve — including your own story, which I would handle carefully and would never publish without your sign-off. Anything that reads as a health claim gets your explicit approval before it goes live.